Tyler Schroeder
Tyler Schroeder
Digital Strategist | Project Manager | SEO

Tyler Schroeder


Digital Strategist | Project Manager | SEO

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I’m a digital strategist helping organizations overcome business, brand, and marketing challenges through results-driven digital solutions.

 
 

Experience

10+ years of strategy and project management across agency and in-house teams.

Professional Profile

I’m a results-oriented strategic thinker and doer, partnering with clients to understand their business goals and unique challenges. As a big-picture thinker who understands how digital tactics and tools work together, I “connect the dots” between business and consumer insights to find solutions for complex challenges, turning client needs into an action plan that aligns with their business objectives.

Tyler has been instrumental in directing a paradigm shift in the strategic use of the web for enrollment management.
— Craig Mey, Director of Learning and Technology Services at the University of Wisconsin-Eau Claire
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WORK EXPERIENCE

 

Marketing Engineer and Customer Success Manager

Origin Eight
2019 to Present

Project Management

Lead project teams ensuring engagements are completed on-time and on-budget while meeting project goals

Account Management

Develop long-term strategic partnerships with clients to assist in their continued growth and success

Digital Marketing Strategy

Collaborate with clients and internal teams to help develop digital marketing campaigns that drive growth

Quality Assurance

Assure quality of services and project deliverables

 

University Web Coordinator

University of Wisconsin-Eau Claire
2014 to 2019

Web Strategy

Led creation of the UW-Eau Claire Web Strategy—encompassing several strategies covering all levels of the institution—delivering a more efficient, personalized omni-channel experience that effectively advances the university’s mission, brand and marketing/communications plan, and serves the needs of core stakeholders

Content Strategy

Led initiatives within several campus units to define, organize, and structure content assets to help meet recruitment and cost-efficiency goals

Marketing Strategy

Collaborated with the Marketing team in creating the institutional marketing plan to deliver targeted, personalized content through all stages of the Blugold lifecycle

Project Management

Led several major projects—including co-leading the campus-wide website redesign encompassing 90k+ pages—while ensuring deliverables aligned to strategy throughout project lifecycle

Information Architecture

Led the institution-wide information architecture initiative resulting in a flexible IA model, multi-dimensional institutional taxonomy, supporting systems design specs, and recommendations on department- and unit-level data models

Systems Design and Strategy

Led planning, development, testing, deployment, and continuous improvement of the home-grown Athena Content Hub API and associated applications, tailored to support the institutional web, content, and marketing strategies

User Experience and User Interface Design

Collaborated with our Web and Web Development teams to ensure a fluid, approachable UI, ensuring a positive user experience throughout the content contribution process

Governance

Co-created governance models, documents, and supporting resources for the campus website, mobile app, and select other web properties

Digital Analytics

Led planning, testing, and execution of the institutional analytics strategy spanning several analytics and insights tools, ensuring reliable data collection, analysis, and reporting on defined KPIs to measure success of both short- and long-term goals and objectives

Search Engine Optimization (SEO)

Led analysis, planning, execution, and assessment for the 115+ point SEO plan to address technical and on-page SEO issues, including collaboration on the institutional targeted keyword strategy

Digital Marketing

Collaborated with Marketing and Admissions teams to help develop recruitment-focused digital marketing campaigns including PPC ads, Display ads, IP Targeting, and video ads

Web Accessibility

Collaborated with campus stakeholders to ensure accessibility of digital content, exceeding ADA and Section 508 guidelines to achieve WCAG 2.0 AAA compliance

Training and Professional Development

Created a scaffolded professional development strategy—including lessons, presentations, and supplemental  resources—for campus content contributors, Web Team members, and Web Development Team members

Team Leadership and Management

Led the LTS Web Development Team—including capacity planning, sprint planning and management, talent acquisition/onboarding/development, budget proposals, and scrum meetings—and co-led the UW-Eau Clarie Web Team—a cross-functional team of marketing specialists, designers, developers, content production specialists, fifteen student web content stewards, and several campus stakeholders

Usability Testing and Focus Groups

Led usability testing—including website IA, navigation patterns, and mockups—, stakeholder interviews, competitive research, and analytics insights to align the user experience of our digital properties with customer journey maps and associated personas to ensure results-driven project deliverables

 

Emerging Technology Specialist

University of Wisconsin-Eau Claire
2013 to 2014

Research and Strategic Planning

Conducted research into and established protocols for mobile computing and emerging technologies, and integrated UW-Eau Claire’s mobile strategy into a variety of campus environments

Training and Documentation

Gathered feedback and provided training and documentation for mobile and emerging technologies usage within the University community

Client Support

Supported faculty, student, and staff usage of mobile and emerging technologies across all campus communities

Mobile App Administration

Created and managed the University mobile application on iOS, Android, and Windows platforms

WordPress Administration

Provided administrative support for clients using the WordPress content management system

Device Management

Managed tablets and other mobile devices for University faculty and staff

 

Consultant

Asterisk Creative
2012 to 2016

Creative Direction

Directed creative work among web, print, motion graphics, and development team members

Project Management

Managed all stages of projects varying from logo designs to comprehensive website redesigns, ensuring quality through thorough planning, research, and testing

Integrated Marketing Communications

Created integrated marketing communications solutions encompassing identity branding, web design, and social media

Web Development

Designed and developed websites utilizing responsive (mobile-ready), standards-based coding structured around a variety of content management system solutions

WordPress Administration and Theme Development

Crafted custom themes and provided administrative support for clients using the WordPress content management system

Search Engine Optimization

Created SEO solutions designed to drive conversions through social engagement, semantic markup, and quality, keyword-rich content

Copywriting and Content Creation

Wrote copy and curated content for web, print, and social media, as well as sales and documentation applications

Social Media Marketing

Developed holistic social media plans designed to foster engagement and get results

Sales & Marketing

Oversaw entire sales and marketing process, from soliciting potential clients to fostering relationships with existing and past clients

 

AmeriCorps VISTA Coordinator

University of Wisconsin-Stout
2011 to 2012

Strategic Planning

Developed and implemented a variety of long- and short-term projects and programs throughout the community with the overall goal of increasing technology literacy county-wide

Needs Assessment

Conducted assessments to determine the technology needs of the community and made data-informed recommendations for best-practice solutions

Community Outreach and Education

Created a community technology literacy program to help people in Dunn County gain the technology skills and frameworks necessary to become self-sustaining learners

Strategic Partnerships and Service-Learning Management

Forged campus-community partnerships connecting the UW-Stout campus to the surrounding community through high-impact service-learning opportunities, including a program that will put students through a rigorous train-the-trainer program and place them in rural community libraries to offer continuing technology literacy education to the people of Dunn County.

Grant Writing and Advising

Advised a grant with community partners that will afford students the opportunity to work hands-on with cutting-edge technologies like iPads and MacBook Pros to create fresh, meaningful content for the communities of Dunn County, including educational videos and interactive eBooks. The content will be housed in an interactive website that will incorporate both live and archived video, and downloadable curriculum.

Training and Development

Planned and led over 70 presentations, seminars, and workshops covering a variety of technologies and implementation techniques

Feedback and Testing

Achieved a 95% satisfaction rating in training sessions, with over 98% of participants reporting an increase in knowledge/skill/ability

Staff Management

Coordinated both student and volunteer staffers to achieve programmatic goals

Technical Writing

Documented procedures and programmatic efforts to provide both a quantitative and qualitative narrative of the VISTA project

 

Consultant

Tyler J. Schroeder Consulting & Services
2008 to 2011

  • Integrated marketing communications plans

  • Branding and identity creation

  • Web & graphic design

  • Front-end development

  • Copywriting & content creation

  • Social media marketing

  • Search engine optimization

  • Project management

 

Web Designer

Midwest Data Systems
2008 to 2010

  • Website design, branding and identity creation, interface design, print collateral design, copywriting, website maintenance, Flash animation

  • Front-end programming

  • Standards compliant XHTML 1.0 Transitional/Strict, CSS 2.1/3

  • Cross-browser testing

  • Project management: oversaw projects through entire lifespan

Tyler is incredibly talented in translating client needs into results-driven digital solutions, and has the ability to execute on strategy, from beginning to end, while hitting all of the milestones in between.
— Erin Trowbridge, Marketing Manager at Bernicke Wealth Management
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EDUCATION

 

Leadership Certificate

MOR Associates
2015 to 2016

From MOR Associates: “Leadership can, and should, come from anywhere in the organization. For that to happen, people need to understand what leadership is and why it matters, they need to be able to recognize good leadership when they see it, and they need to experience exercising leadership for themselves. In a nutshell, that is what MOR leadership programs accomplish.

The University of Wisconsin System IT Leaders Program was designed:

  • To enhance the professional and personal development of individuals who will play increasingly important management and leadership roles within the University;

  • To broaden each participant’s understanding of the strategic and technological issues facing the University;

  • To strengthen relationships within and across departments in order to foster collaboration and leverage resources when working on common interests.”

 

Bachelor of Arts (B.A.)

University of Wisconsin-Eau Claire
2005 to 2011

  • Major: Comprehensive English & Secondary Education

  • Minor: Computer Science: Web Design & Development

  • Additional 48 exploratory credits in graphic design, computer science, and marketing

Tyler and I have worked together across various jobs and roles over the past eight years. This is not a coincidence, I assure you. When you have the opportunity to work with someone as knowledgeable, driven, and successful as Tyler, you take that opportunity every time.
— Matt Sias, Systems Developer & DBA at the University of Wisconsin-Eau Claire
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SKILLS AND KNOWLEDGE

 

Core Skills

Project Management

 

Digital Analytics

 

Search Engine Optimzation (SEO)

 

Content Strategy

 

Certifications


Google Analytics for Power Users

Google | January 2019

Advanced Google Analytics

Google | January 2019

Google Analytics for Beginners

Google | January 2019

Google Tag Manager Fundamentals

Google | January 2019

Google Analytics Individual Qualification

Google

Google AdWords Certification

Google | March 2013

Tools and Coding

Content Management Systems

Drupal 7 & 8, WordPress, CommonSpot by Paperthin, Concrete5, and SharePoint.

Analytics & Insights Tools

Google Analytics, Google Search Console (formerly Google Webmaster Tools), Google Tag Manager, Google AdWords, Hotjar Insights, and Moz Pro.

Marketing Automation & CRMs

MailChimp, Microsoft Dynamics via Recruiter Platform, and Slate Recruitment Management Platform.

A/B Testing & Optimization Tools

Unbounce Landing Page and A/B Testing Tool, Browserstack, and Optimal Workshop’s Suite.

Productivity & Production Tools

Basecamp Project Management Tool, Slack, Evernote for Business, Google Apps for Business Suite, Microsoft Office Suite, LucidChart, OmniPlan, OmniFocus, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

Code, Etc.

HTML5, CSS3, JavaScript, Structured Data Formats (schema.org, RDFa), and 

Supplemental Skills

  • Design Systems

  • Responsive Web Design

  • Digital Marketing (PPC/Display/IP Targeting)

  • Email Marketing

  • Local Search Strategy

  • Ecommerce Strategy

  • Web Accessibility

  • Front-end Web Development

  • Usability Testing and Focus Group Facilitation

  • Training and Professional Development Workshops

  • Technical Writing

  • Website Administration

  • Budget Management

CONTACT

 

LOCATION

Golden Valley, Minnesota, USA

Phone

715-869-3955

EMAIL

tyler@tylerschroeder.net

 
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